Idea skech for project_ assignment 1

Group final project testing

Logo Design_ Shape Me, Dinotic

Visualized and Finalized Idea

WONG SHIUN KHAI
1141123798

Assignment 2 Sketch

Research about Assignment 2

Principles of Design

The Principles are concepts used to organize or arrange the structural elements of design. Again, the way in which these principles are applied affects the expressive content, or the message of the work.

The principles can be balance, emphasis, movement, pattern, repetition, proportion, rhythm, variety and so on.

https://www.getty.edu/education/teachers/building_lessons/principles_design.pdf

Semantic

Semantics is the study of meaning. It focuses on the relation between signifiers, like words, phrases, signs, and symbols, and what they stand for; their denotation. Linguistic semantics is the study of meaning that is used for understanding human expression through language. Other forms of semantics include the semantics of programming languages, formal logics, and semiotics. In international scientific vocabulary semantics is also called semasiology.

https://en.wikipedia.org/wiki/Semantics

Semiotics

The study of signs and symbols as elements of communicative behavior; the analysis of systems of communication, as language, gestures, or clothing.

Semiotics, or semiology, is the study of signs, symbols, and signification. It is the study of how meaning is created, not what it is. Below are some brief definitions of semiotic terms, beginning with the smallest unit of meaning and proceeding towards the larger and more complex.

http://www.uvm.edu/~tstreete/semiotics_and_ads/terminology.html

Metaphor

A figure of speech in which a term or phrase is applied to something to which it is not literally applicable in order to suggest a resemblance, as in “A mighty fortress is our God.” Something used, or regarded as being used, to represent something else; emblem; symbol.

Metaphor Definition

Metaphor is a figure of speech which makes an implicit, implied or hidden comparison between two things or objects that are poles apart from each other but have some characteristics common between them. In other words, a resemblance of two contradictory or different objects is made based on a single or some common characteristics.

In simple English, when you portray a person, place, thing, or an action as being something else, even though it is not actually that “something else,” you are speaking metaphorically. “He is the black sheep of the family” is a metaphor because he is not a sheep and is not even black. However, we can use this comparison to describe an association of a black sheep with that person. A black sheep is an unusual animal and typically stays away from the herd, and the person you are describing shares similar characteristics.

Furthermore, a metaphor develops a comparison which is different from a simile i.e. we do not use “like” or “as” to develop a comparison in a metaphor. It actually makes an implicit or hidden comparison and not an explicit one.

http://literarydevices.net/metaphor/

In my opinion, Principles of Design fir me is a guild about how to designing something but the rule it can be break. Semantic is about relating to meaning, especially meaning in language, and also can be about something according to the science of semantics.Semiotics is the study of meaning-making, the study of sign processes and meaningful communication. And semiotics for me is about symbol and how it is the represent thing, matter and so on. Metaphor can use something or have a similarly to indirectly to represent something.

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